Store concepts that work in store number 1 and store number 50
Contact usA store concept is the store's rulebook. It determines how the brand feels when the customer walks in, how the products are displayed and how the space flows. When the concept is good, every store feels like part of the same whole.
For us, the concept is also a matter of delivery. A sketch that cannot be built, installed and rolled out on time is worth nothing to a chain. That is why we take care of the whole journey, from idea and design to engineering, manufacturing and installation. The interiors are made in Sweden by Swedish suppliers, with a clear conscience from the material to the installation.
What is a store concept?
A store concept is the complete solution for how a store looks and is used. It covers layout, choice of materials, color, lighting, displays, signage and the recurring interior elements that make the customer feel at home no matter where the store is located.
A concept is therefore not the same thing as the interior. The interior is what you can touch, the concept is the system behind it. A good system makes it easy to open the next store and replace a part without losing the whole, even when different people are responsible for different projects.
What a store concept includes
A concept consists of parts that fit together:
- Layout and zones. How the customer moves, where campaigns and new arrivals meet them, and how the checkout and stockroom are placed. We do store planning and 3D visualization ourselves, in-house.
- Store interiors. Wall systems, tables, shelves, checkout counters and fitting or consultation areas, in standard design, custom design or a mix. Read more about store interiors.
- Displays and display stands. Tailored to products such as cosmetics, electronics, jewelry and eyewear, and built to show the product quickly and clearly. See our display stands.
- Shop-in-shop. A dedicated area for a brand inside someone else's store. We take care of everything from drawing to finished installation, see shop-in-shop.
- Custom carpentry. Details and structural interior elements that are not available as standard, see custom carpentry.
- Materials. Wood, metal, glass, textile and composite, often in combination.
From idea to finished store, step by step
This is how a store concept works at our company.
1. Needs and parameters. We go through the brand, the target audience, the floor areas and the budget. If you already have a concept, we can take it over, develop it or create an entirely new one.
2. Concept and design. We produce design documentation in which function, look and commercial thinking are weighed against each other, from the first sketch to the finished documentation, with 3D visualization that we do in-house.
3. Engineering. The design becomes drawings that can be manufactured. This is where many concepts fail, which is why our engineers are involved early.
4. Manufacturing. Production takes place in Sweden, for both single stores and large rollouts.
5. Delivery and installation. Our installation teams put everything in place on time and with the right finish.
6. Follow-up and further development. The concept stays alive. When the brand changes or the next store is about to open, we build on what already exists, and we keep parts in stock when that makes the interior cheaper and shortens the lead time.
How long does it take?
A store concept usually takes between 6 and 12 weeks from start to finished installation, depending on scope. It can be shortened when time is tight. Because production and suppliers are in Sweden, we can add to and change things without long waiting times.
Store concepts for chains
For a single store, a concept is a design project. For a chain, it is an operational matter: the same look in every store, planned deliveries and a partner who is still there when changes come up.
Smålandsinredningar is part of the Lundahl & Hall group. This provides production and warehouse capacity that can handle large volumes, while decision paths stay short and project management stays hands-on. We are used to the demands chains place on unified concepts, fast rollouts and ongoing further development. The chains and brands we have worked for include Synsam, Stokke, TAG Heuer, Elon Ljud & Bild, Hemmakväll and Team Sportia. Read more on the page for retail chains or see our case studies.
Store concepts for different industries
The principles are the same, but the look changes with the products. Optical retail needs a presentation that shows the frames and leaves room for advice. Candy and lifestyle need room for impulse purchases. Jewelry and watches need a luxurious, clearly defined area. Electronics and cosmetics need displays that make the range understandable in a few seconds. We work in optics, consumer electronics, fashion, lifestyle, sport and candy.
Store concepts in public environments
Offices, receptions and other public areas have the same demands for a coherent whole, but often harder wear. This is where custom carpentry becomes important, and we work closely with architects so that the details end up right. More about public environments.
Sustainability in practice
All store interiors we manufacture are 100% Swedish-made, and we work exclusively with Swedish suppliers. This means shorter transport, traceability and control over quality. We use FSC-certified material, and our suppliers hold the certifications and environmental labels that are required. The factory is powered by solar panels, and the energy is stored in four large batteries.
Get in touch
Tell us about your project and we will get back to you directly.
Frequently asked questions
Usually 6–12 weeks from start to finished installation, depending on scope.
Yes. We can take over an existing concept, develop it or create an entirely new one.
Yes. We are responsible for the whole chain, from design and engineering to installation, so that the store is ready to use.
Yes, both one-off projects and larger rollouts.
That we tailor interiors and details to the store or environment, so that function and look fit together.