Sport store interiors

Sport store interiors for SGN Sport - Team Sportia, Sportringen and Bike Nation

Smålandsinredningar develops and delivers solutions for sport store interiors for SGN Sports retail chains – Team Sportia, Sportringen and Bike Nation

We work closely with both SGN Sport and their member stores to create functional, durable and inspiring store environments adapted to the needs of sports retail

Customer experiences for active

Our focus lies on quality, flexibility and efficiency – from design and construction to finished installation. By combining practical solutions with a strong brand identity, we help SGN Sport stores maximize both customer experience and sales

Sport store interiors with feel and function

Throughout the whole process – from idea and design to construction, production and installation – we work closely with both SGN Sport concept team and individual stores. Our goal is to create sport store interiors that work just as well in practice as they look on the drawing

Our work includes:

Store concepts and design adapted for sports retail
Special interiors for brand areas and campaigns
Flexible system solutions for walls, tables and freestanding furniture
Complete solutions including delivery and installation

We know that sports stores place high demands on durability, flexibility and clear product presentation. Therefore we develop solutions that withstand tough use, are easy to adapt and at the same time contribute to a modern, inviting expression

Long wall sections can easily be perceived as static, and the products risk disappearing in the crowd. By breaking them up with contrasting elements and varied sections, you create a more dynamic expression that captures the customer’s gaze and gives a feeling of constantly discovering something new.

With RGB lighting, selected walls in other colors and materials, and display screens, you can easily direct specific departments toward different target groups and strengthen the store’s expression. In this way you create a shop‑in‑shop feel that can quickly be adapted or reset as needed – all to reflect the target group’s style, interest, and attitude.

Strengthen the customer experience

Long stretches of wall can easily feel static, and the products risk disappearing into the crowd. By breaking them up with contrasting elements and varied sections, you create a more dynamic expression that catches the customer's eye and gives the feeling of constantly discovering something new.

Speak to the right audience

With RGB lighting, selected walls in other colours and materials, and screens, you can easily aim specific departments at different audiences and reinforce the store's expression. This creates a shop-in-shop feel that can be quickly adapted or reset as needed — all to mirror the target group's style, interests and attitude.

The right atmosphere in the right department

By using other colors on freestanding sports interior fittings and selected wall sections, you can create a clear feeling that reinforces each category and department. This gives a more inspiring store experience – and, in the long run, leads to increased add‑on sales.

Design / Layout

Smålandsinredningar helps you with layout and design, as well as the development of new products. Our trained product designers assist you.

SPORT CATALOG

Our catalogue shows a selection of our range, but our real strength lies in combining your existing sports interior with new elements – in other materials and colors than white – that uplift the store’s expression and create a clear common thread.

With in‑house production in Sweden and extensive experience in sports interior, Smålandsinredningar offers a safe turnkey solution – from concept by our designers to a finished store in our own factory.