Retail Interior Design & Displays
Store interiors with display
At Smålandsinredningar, we create functional and inspiring optician store interiors that elevate both brand and customer experience.
We create eyeglass stands that combine sleek design with
smart merchandising, making it easy to present frames in a clear and sales-promoting way. With a focus on quality, flexibility, and aesthetics, we help opticians create a store environment that feels both modern and inviting.
Unique displays for brands and store interiors
Creating a store environment that attracts customers, highlights products and encourages purchases is a key part of retail success. Displays and product display stands are essential components of a well‑thought‑out store interior, and well‑designed displays can lift both the store and the products to a whole new level.
Here we walk through what retail interior design with displays entails, the different types of displays we offer, the process for creating custom solutions, material selection, lead times, and the benefits displays bring to a store.
Jewellery displays: This is about highlighting jewellery in an exclusive way. Jewellery displays can include both wall‑mounted displays and classic showcases, for example used to present rings, bracelets and necklaces with style and elegance.
Different types of displays for store interiors
Displays come in many forms and can be adapted to highlight a wide range of products. We at Smålandsinredningar offer, for example:
Eyeglass stands: These are designed to highlight each pair of glasses and make them easy to try on. Eyeglass stands are often a combination of functionality and aesthetics, with a focus on creating a sleek and intuitive display.
Watch stands: Watch stands are designed to highlight each individual watch and make it visible from all angles. By combining lighting and carefully selected materials, these displays can create a luxurious feel and entice customers to explore different models.
Cosmetics displays: In the cosmetics industry, it is important to have an inviting presentation where products such as makeup and perfume can take center stage. Cosmetics displays are often designed with mirrors and lighting, creating an inviting atmosphere where customers can test the products.
Materials for retail interior design with displays
Smålandsinredningar uses a wide selection of materials:
Electronics displays: Small electronics and accessories often require a structured display where customers can easily test the products. Electronics displays can be designed to be both robust and aesthetic, with the possibility to safely present everything from headphones to mobile accessories.
Using displays as part of the interior offers several advantages:
Visibility and clarity: Displays highlight the products and make it easy for customers to see the full assortment, reducing the risk of products going unnoticed.
Attractive store environment: Thoughtful displays create an attractive and inspiring atmosphere that entices customers to explore the store more thoroughly.
Structured product organization: Displays organize products in a way that is easy for customers to navigate, providing a smoother shopping experience.
Increased customer engagement: By presenting products in a visually appealing way, customers are encouraged to interact more, which can lead to purchase decisions.
Strategic exposure: Displays can be used to direct a customer’s attention to specific products or campaigns, and are often placed in strategic locations in the store to maximize sales.
Using displays as part of the interior offers several advantages:
The process and lead time for a display project
The timeframe for a retail interior design project varies depending on scope and complexity, but generally, the process takes between 8 and 17 weeks from start to finished display. The time can be shortened by faster decision-making and by skipping certain steps, such as prototyping, but usually, the project is divided into these parts:
In an initial consultation we discuss your needs and goals for the project. We review what you want to showcase, which store environment the displays should fit into, and what specific requirements you have. Here we share our expertise on what works best for your particular product category. We start by creating a timeline based on your desired completion date for the project. We can provide a price estimate based on our approach. Since every interior solution is unique, we do not offer fixed prices; the exact price may change depending on adjustments made during the project.
Once the prototype has been approved, we start production. We use high‑quality materials and modern production technology that guarantees durable, attractive and functional displays. Production usually takes between 4 and 6 weeks.
We deliver the products from our warehouse directly to your warehouse, directly to your customers, or to your store. If you need help with installation, we will of course assist, ensuring they are ready for use as soon as possible. After installation, we follow up to ensure the displays function as intended and meet your expectations. We are always ready to help with any questions or future update needs.
The process and lead time for a display project
When we have a clear picture of your needs, we begin sketching and developing ideas. We at Smålandsinredningar create a mood board with materials, colors, and inspiration images, and develop a layout where we tailor the interior specifically for your store. Once we begin work on the mood board, layout, and drawings, our billing period begins. We refine and develop the ideas until we reach a solution that matches your requirements.
Prototype development: 2–5 weeks (optional depending on the project)
To ensure we meet all functional and aesthetic requirements, we create a prototype. Creating a prototype usually takes 2–4 weeks, depending on the level of detail and material choice. The prototype gives you the opportunity to see, feel, and test the displays in person, and we can adjust details to meet your exact specifications. This step also allows us to ensure that the quality meets both our and your expectations.
The process and lead time for a display project
Production: 4–7 weeks. Once the prototype has been approved, we start production. We use high-quality materials and modern production technology that guarantees durable, attractive, and functional displays. Production usually takes between 4 and 6 weeks.
Delivery and installation: 1–2 days. We deliver the products from our warehouse directly to your warehouse, directly to your customers, or to your store. If you need help with installation, we will of course assist, ensuring they are ready for use as soon as possible. After installation, we follow up to ensure the displays function as intended and meet your expectations. We are always ready to help with any questions or future update needs.
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