Product stands for stores and chains
A product stand shows the item and, at the same time, shows who stands behind it. Our stands are made in our own production in Järnforsen, for brands that want to look the same in many stores. Here we describe what a product stand can be, which materials we use, how a project works and what sets a stand for one store apart from a stand for a hundred.
What is a product stand?
A product stand is a piece of furniture or a rack whose only job is to present an item at its best. It can stand on the counter or on the floor, hang on the wall or form part of a larger store interior. Stands are used for, among other things, eyewear, jewellery, watches, cosmetics and candy. Display stands and presentation stands mean the same thing in practice. The difference from an ordinary shelf is that the stand is built for that specific product and that specific brand.
Types of product stands we make
- Table stands and counter spinners that take up little space but are visible at the checkout.
- Floor stands and floor spinners that can stand freely in the store and hold an entire range.
- Wall stands, for example wall-mounted eyewear stands in an optical store.
- Shop-in-shop stands that give a brand its own space at a retailer.
- Complete concept stands where the whole idea of the store fits into a single piece of furniture.
If you want to see how stands fit into a complete environment, there is more in our overview of retail displays and display solutions. Examples by industry are available for optical stores and candy stores.
Materials: wood, metal, acrylic and more
Stands can be built in wood, metal, plastic, acrylic, Plexiglas, glass, textile and composite, often in combination. The choice of material depends on how heavy or fragile the product is, how often the stand will be moved and what feel the brand wants to convey. A stand for expensive watches needs a different look than a stand for candy. We choose materials together with you, based on both function and appearance.
Custom or standard
The starting point is your brand. If you have a visual identity, we build stands that carry it. If you do not have a finished design, our design team develops a proposal. It is also possible to start from an existing solution and adjust the colour, dimensions or material, which makes the cost lower than for a completely new stand.
Design, engineering and manufacturing
We handle the entire chain ourselves, from idea and sketch to engineering, manufacturing and delivery. The person who draws the stand knows how it is to be built, and what is built is what was drawn. This means fewer errors and makes it easier to change something in the middle of a project.
How a project works
1. You tell us which product is to be displayed and where the stand will be placed.
2. We develop a proposal with materials and finish.
3. Manufacturing in Järnforsen.
4. Delivery to the store or to your warehouse.
Product stands for chains: the same stand in many stores
When a stand is to be placed in tens or hundreds of stores, other things become important: that every unit is identical, that deliveries keep to schedule and that you can add to an order without starting over. Smålandsinredningar is part of a larger group, which gives a production and warehouse capacity far greater than a company with 20 employees could otherwise have managed. We keep stands in stock where needed and ship directly to your stores or to your own warehouse. Read more about how we work with retail chains on the page for chain customers.
Example: an entire store on one square metre
Synsam wanted the entire store concept for its brand Ai to fit into a single stand of one square metre. We helped with the design and manufactured 500 units. Several years later, the stands are still being produced. For Snö of Sweden we manufacture and stock table spinners and floor spinners.
Clear conscience: Swedish suppliers and short supply chains
Everything is made in Sweden, and we use Swedish suppliers and Swedish freight. That way we know where the material comes from and that no one is harmed along the chain. Lead times stay short when you want to add to or change an order, and projects run without unnecessary bureaucracy. The lead time is normally 6–12 weeks. We use FSC-certified material and only Swedish suppliers that hold the required certifications and environmental labels. The factory is powered by solar panels, and the energy is stored in four large batteries.
Price and ordering
Our projects cost from SEK 2,000 to SEK 1,000,000, depending on scope. The quickest way to get a figure is to describe the product and the quantity, and we will come back to you with a proposal. Contact Mikael Nilsson (mikael.n@smalandsinredningar.se, +46 (0)72-644 16 00) or Joakim Gustafsson (joakim.g@smalandsinredningar.se, +46 (0)70-532 91 71), or use the contact form.
Get in touch
Tell us about your project and we will get back to you directly.
Frequently asked questions
In everyday language, none. Both present an item. Display stand is used more often for stands that are part of a larger campaign or store environment, and product stand for stands made for an individual item.
Wood, metal, plastic, acrylic, Plexiglas, glass, textile and composite, alone or in combination. We choose according to the weight of the product, how it will be used and the look of the brand.
Yes. If you do not have a finished design, our design team develops a proposal that follows your visual identity. If you already have a design, we build to it.
Yes. We have manufactured 500 units for Synsam and work with chains such as Stokke, TAG Heuer, Synsam, Elon and Hemmakväll. As part of a group, we have production and warehouse capacity for large volumes.
Normally 6–12 weeks, depending on the complexity of the design and the material. Describe your needs and we will give you a time estimate for that specific stand.