BMW at Holmgrens Bil
Contact usPremium showroom interiors for BMW
We at Smålandsinredningar have had the privilege to collaborate with Holmgrens Bil, one of Sweden's largest car dealers, to manufacture the interiors for their BMW showrooms. By following BMW's global concept, we have adapted to their design guidelines to create an environment where both the cars and the customer experience are in focus. Our work has aimed to realise BMW's premium feel and ensure that every part of the showroom meets the high demands on both aesthetics and functionality.
Custom shelving systems, podia and sales stations
To achieve the uniform and professional look that BMW strives for in its showrooms worldwide, we have manufactured
such as shelving systems, podia and sales stations. By carefully following BMW's specifications, we have ensured that our solutions harmonise with the cars' and the showroom's design.
Some examples of our deliveries are:
These are designed to display BMW's accessories and genuine parts in a sleek and accessible manner.
Each podium has been designed according to BMW's global concept to showcase the car models and create a structured exhibition environment.
These stations have been designed to facilitate customer meetings, in line with BMW's requirements for an inviting and functional environment for both sales staff and customers.

These solutions ensure that BMW's concept comes to life, allowing customers to experience the brand's full potential in a clear and inspiring way.
Our role in this project has been to ensure that BMW's existing design concept becomes reality through our craftsmanship and experience in custom interior carpentry. By carefully following the guidelines, we have created a showroom environment that not only highlights the cars but also reflects BMW's values, quality, performance and innovation. Some key components we have worked on include:
We have installed lighting according to BMW's concept to highlight the cars' details in a discreet yet effective way.
With clean lines and neutral colors, we have followed the concept to ensure that the showroom focuses on the car models and offers a professional impression.
Our sales stations and meeting places follow BMW's requirements to make the customer meeting smooth and personal.
Quality and sustainability in every detail
Our manufacturing process has been characterized by the same commitment to quality and sustainability that permeates BMW's values. The interior is built to last over time, while at the same time it can be adapted as needed to meet changes. Examples of how we have worked with quality and functionality are:
Through careful material selection, we have ensured that the interior meets BMW's requirements for durability and aesthetics.
We have worked to manufacture store interiors that are easy to update as needed, making it possible to adapt the showroom for new campaigns or changes in the product range.

A collaboration for the future
The collaboration with Holmgrens Bil has given us the opportunity to show how our craftsmanship expertise can contribute to realizing the vision for a world-leading brand like BMW. We are proud to have been entrusted to deliver solutions that meet BMW's high standards and at the same time offer a place where customer service and aesthetics work together in the best possible way. We look forward to continuing the collaboration and contributing with more inspiring showrooms where quality, innovation, and customer experience are in focus.
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